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RETRO DESIGN & ANTIQUES FAIR(event)(3 days)
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A Rose by Any Other Name...

Our name change sparked a huge outpouring of letters. Here’s what some of you had to say.

I have been reading Shared-VISION since I moved here in 2004 (from England). I am very excited that you have gone all-out for your female readership.
I love the new tagline, too. I am passionate about nature and feel strongly about green issues, but I feel there is much that needs to be done about the way we think and feel (the “soulful” and “savvy” part). Buying organic, recycling, driving less are all great, but we need to be savvy to see the bigger picture. I also think we need to have more female energy/skills in the world and workplace—empathy, strategic and big-picture thinking—to balance out all the capitalism and macho power struggles.
So I couldn’t resist writing in and saying “wonderful.” I can’t wait to see what you do with the magazine!

Emma-Louise Elsey, Salt Spring Island

The recent edition of your magazine looks great. My friends say Vancouver needs a magazine with your competence targeted to women.

Jacob Unger, via e-mail

That’s very big news for SharedVISION! Congrats on taking a courageous step with the next phase of publishing.

Andrea Reimer, Vancouver

Just wanted to express my disappointment in your choice of a new magazine title. I’ve always enjoyed picking up a copy of SharedVISION while sitting and having a coffee. I can understand why your company might feel the need to evolve and change. However, I’m sure you understand that the new title, “Today’s Vancouver Woman,” will immediately exclude 14 per cent of your readership. I’m a little confused as to why you decided that articles about healthy living should be gender specific. It reinforces traditional gender views, in my opinion, and there is nothing progressive about that. Very unfortunate.

Eric Desjardins, via e-mail

It is with utter disbelief that I learned of the name change for SharedVISION. I can only hope you know what you are doing. Your magazine will go from 86 per cent woman readership to 100 per cent. I don’t see many men, including myself, continuing reading a magazine catering to women exclusively (if you weren’t exclusive, you would not have changed your name).

Peter Endisch jr., Coquitlam

Bless your heart for bringing so much love and high vibration to our community. You have my respect and admiration.

Stephen Cipes, Kelowna

Many years ago I picked up SharedVISION as it had a catchy title and I am all about sharing a common vision. It was myself who introduced the magazine to many ladies I know. What are you going to do today for the single young man who walks by the magazine stand next month and passes by your richly interesting magazine? Who is going to be there to say, “It’s called Today’s Vancouver Woman, but it is for men, too.”? Honestly!

David H., via e-mail

I was disappointed to see the magazine name change. I have noticed lately that the emphasis in content is changing to more of a women’s magazine, so I guess it shouldn’t be surprising. I always saw SharedVISION as a balance to the relentlessly gloomy Common Ground. If your decision was based on trying to reach younger women so as to expose them to a different way of living, I hope you are successful. But I think it is a shame that you will be alienating men in the process. They too need, and are interested in, learning about different approaches to life.

Carolyne Abrams, via e-mail

Today’s Vancouver Woman looks fresh, exciting and promising!

Regina Kaiser, Port Moody

I am so excited about the new focus moving forward and, as a dedicated reader, I look forward to the new Today’s Vancouver Woman! Much success for an exciting, soulful year ahead!

Patricia Cosgrave, via e-mail

I like your magazine. The name is even better now that it’s become Today’s Vancouver Woman. I have an idea: why don’t you have a column called “How Can We Have Peace in the World?” asking people for their opinions and ideas?

Dr. Albert Tan, by phone

I just finished reading your transition issue. I love the double cover idea. Keep up the good work. As a very reserved Brit I will have to slip into a Vancity branch in my raincoat to pick up my copy of the new women’s magazine—or perhaps you can deliver it in a brown bag?