The 'Birth' of EPIC


A Sustainable New Life
Cause+Affect’s Jane Cox and Steven Cox know a few things about making sustainability hip. Which is why EPIC Chair John D. Wiebe appointed the brand design gurus as creative directors for the EPIC Sustainable Living Expo. You’d think that would have been enough labour in itself but, mere days before EPIC, the two launched another successful joint production. Baby son Jasper is destined to be just as ethical, progressive, intelligent, and cutting-edge cool as his parents. Looks like a bright future indeed.

1. The EPIC Expo brand, conceived by Cause+Affect.
2. Before: Steven and Jane a few days before the arrival of Jasper and EPIC.
3. Jasper Cox, born March 12, 2007.
4. After: The family at EPIC on March 17.